The 2025 Edelman Trust Barometer reveals a sharp rise in public distrust, fueled by what it calls a “Crisis of Grievances.” For municipal leaders, this distrust isn’t abstract—it shows up in meetings, inboxes, and daily interactions. This session, led by de Novo Marketing CEO Jen Neumann, explores this year’s report with a candid look at the root causes behind the erosion of trust in local government, presents actionable strategies to counter it through transparent communication, intentional engagement, and consistent storytelling that builds credibility with your residents.