Effective communication is the backbone of any successful organization, and local governments are no exception. In today’s fast-paced, digitally-driven world, it’s more important than ever for local governments to tell their story in a clear, concise, and compelling way. In essence: Think like a journalist!

This workshop will provide local government leaders and communications professionals with the strategies and tools they need to amplify their message, engage their community, and drive positive change.

Why is storytelling so important? It helps to build trust and credibility with your community. When local governments share their story, they humanize themselves and demonstrate their commitment to serving the public interest. Storytelling also helps to raise awareness about important issues and initiatives, generating support and momentum for projects. Perhaps most importantly, storytelling enables local governments to showcase their collective accomplishments and impact.

• Aaron Young
• Cori Burbach